LUMMA Design gives the BMW 7 Series a wider look. The unique aerodynamics package lends the luxury limousine a more self-assured appearance, without neglecting the Munich model’s elegant design or making it come across as flashy. Selected applications made from genuine carbon and 22 inch light alloy wheels ensure that the BMW with its noble finish exhibits independence while staying true to its sportiness. Aluminium in the interior lends an individual touch.
The fact that LUMMA Design has a sense of BMW’s design language already becomes apparent in the front spoiler bumper. The curvature of the bonnet and the kidney front grille find their match in the new LUMMA front, which integrates grid inserts, fog lights and LED daytime running lights. The new shapely look is completed by the cup spoiler sword.
The ten-piece wheels arch extensions are key to the new sporty appearance: the luxury limousine becomes significantly wider, ensuring a dominant appearance. The door attachments and rear apron corners make for harmonious integration of the extension set and the full aerodynamics package.
http://www.bmwblog.com/2010/09/11/full- ... lr-750-13/
