At the recent Milan Fashion Show, Cool Hunting caught up with BMW Head of Design Adrian Van Hooydonk who talked about the new MINI Rocketman Concept. Earlier this week, Oxford-based MINI took off the wraps of their newest concept: Rocketman, a mini-MINI designed and built for large urban areas.
Rocketman will make its world debut next Tuesday, March 2nd, at the Geneva Motor Show. Here is an excerpt from the interview:
Is there a danger of being too cute with Mini?
The lines are more crisp and taut on this concept, because we feel that a Mini should always be like a friend, let’s say. But if it becomes too cute, than maybe people will see it like a toy, a teddy bear. Of course we like to appeal to young customers, but Mini traditionally is a car that appealed to people of all ages, cross-gender and all around the world.
Lees verder: http://www.bmwblog.com/2011/02/26/cool- ... -hooydonk/
